Today’s snack and bakery market remains as fiercely competitive as ever. The definition of what constitutes a “snack” is tracking an evolutionary course, shifting in step with consumer trends and desires.
The brand-new Enjoy Life Foods bakery, located in Jeffersonville, IN, is a sight to behold. After acquiring Enjoy Life in 2015, Mondelez International showed its commitment to growing the brand by investing in construction of the state-of-the-art bakery, thereby giving the allergen-free brand the resources and positioning it needs to significantly grow its global presence.
On a recent supermarket trip in my suburban Chicago neighborhood, I grabbed a loaf of Butternut bread (a classic Chicago brand dating back to 1893—and one that my kids love) and noticed a QR code on the bag next to the message of, “Be Informed: Go to WhyEatBread.com.”
I’ve long felt that the food industry presents the best of all worlds. Tradition holds considerable strength in food. A handful of cornerstone companies continue to drive the lion’s share of revenue across snack and bakery.