In a report released last year, market research firm Euromonitor International examined the meal replacement segment, including snack and nutritional bars. What they found was that the space is in a state of transformation.
New PowerBar Plant Protein Bars are the first plant-based snack bar released by the brand as part of its Clean Start, which is an ongoing effort to evolve the product portfolio with cleaner ingredient labels and great tasting products.
For over 500 years, we’ve been looking for the fountain of youth—that magical restorative water that will make us look and feel younger. While the fountain has yet to be discovered, we can find some solace in knowing that many of the foods we eat are becoming healthier for us.