Russell Stover hopes to ‘Make happy’ through first major brand campaign in 20 years
Campaign follows redesign of the brand’s signature chocolate assortment.
Russell Stover Chocolates has launched the “Make happy.” campaign, its first major creative brand initiative in more than two decades.
With the introduction of a refreshed signature chocolate assortment and a box makeover inspired by the iconic kettles in its candy kitchen, Russell Stover is reinforcing that its chocolates are the perfect gift for seasonal and everyday occasions.