Feeding off consumer preferences for all things natural, the organic/all-natural category has see double-digit growth.
As more and more consumers eat healthier, the trend toward all-natural, all-organic confections continues to increase as well. Candy and individual snacks, under the natural and organic category are up almost 20 percent from last year, according to SPINS (see accompanying chart).
“Around the world, people are starting to pay attention to what goes in their mouth,” says Torie Burke, of Torie & Howard. The New Milford, Conn.-based manufacturer launched its Organic Hard Candies, free of preservatives, additives and artificial flavors, at last year’s Fancy Food Show. “Our fruit flavors really taste like fruit.”