Most people can easily remember growing up withgot milk? ads everywhere — the ad campaign came out in 1993 and spread like, well, spilled milk.
What started as the California Milk Processor Board’s attempt to combat declining milk sales from the past three and a half decades became a nationally recognized brand with more than 90 percent brand awareness in the United States. It’s up there with Nike and McDonald’s as one of the top ten best ad campaigns ever created.