The Big Apple is being taken over by the big marshmallow. Peeps & Company, the retail arm of Just Born Quality Confections, announced the opening of shops within Toys “R” Us Times Square and FAO Schwarz Fifth Avenue.
“We are excited to open our branded shops within Toys “R” Us and FAO Schwarz,” says Marvin Cooper, vice president, Peeps & Company. “The marks our first Peeps & Company presence in Manhattan, and is also an integral step in the strategic development of our Peeps & Company retail business.”