The holiday celebrates the 100th birthday of HARIBO's Goldbears.
HARIBOis celebrating the 100th birthday of its iconic Goldbears gummy bears by creating an official annual holiday, National Gummi Bear Day, on April 27.
In partnership with the National Day Calendar, the holiday will be celebrated yearly to commemorate the fun, joy, and playfulness gummy bears have brought to the lives of millions for the past 100 years.