Cheez-It has launched Loaded Popcorn packed with the distinctive taste of 100 percent real cheese.
"Even though our Cheez-It Original crackers are a tried-and-true classic, our innovation team is always looking for new ways to bring our fans their favorite 100 percent real cheese flavor in different snack forms," said Jeff Delonis, senior director of marketing for Cheez-It. "When it comes to popcorn, the team knew it was due for a cheesier plot twist and delivered with their newest flavor-filled creation."