Hilco, CandyRific to sponsor 24th Annual Kool-Aid Days in August
More than 20,000 people are expected to attend this year's event.
The 24th Annual Kool-Aid Days Festival has announced Hilco and CandyRific as its candy sponsors. The festival will take place Aug.19-21 in Hastings, Nebraska.
Hilco and CandyRific have licensing agreements with Kraft Heinz for Kool-Aid brand candy. Hilco is Kool-Aid brand’s first entry into the novelty candy market, and the license continues to grow with the more than 90-year-old brand.