Five years after bringing Laura Secord back to a Canadian-owned company, CEO Jean Leclerc talks about how his family’s company is working to revitalize and grown the brand.
It’s been five years since Jean Leclerc’s family bought the Laura Secord brand from Gordon Brothers LLC of Boston.
At the time, the move was cheered by Canadians happy to see the brand owned by a Canadian company again. The chocolate brand, which is more than 100 years old, is beloved in the country, and known for its retail shops and premium chocolate creations.