Russell Stover launches TikTok campaign for the World’s Biggest Virtual Hug
Company also donating chocolate to hospitals in select cities.
In an effort to spread joy and embrace human connection, Russell Stover has launched a campaign on the social platform TikTok to create the World’s Biggest Virtual Hug.
Enlisting TikTok megastar Jason Coffee and family alongside others, including Russell Stover employees, the brand is seeking to inspire a social movement for the record books while providing the gift of emotional connection virtually, as the world continues to practice social distancing.