In an effort to strengthen its foothold in the better-for-you snack category, Cloetta has acquired UK-based Goody Good Stuff.
“Acquisitions are a part of our growth strategy and Goody Goody Stuff gives us a possibility to strengthen our product offerings within an interesting segment,” says Bengt Baron, Cloetta’s ceo. “The products from Goody Good Stuff can be consumed by everyone as it is a natural candy free from allergens.”