Self-Serving Convenience
Jeff Parsons has seen the future, and it is automated.
Or so he believes, at least. Parsons is a Springfield,
Ill.-based entrepreneur who has created a convenience store format
comprised exclusively of vending machines. The 520-square-foot Get & Go
Express format features vending machines that dispense a total of about 500
SKUs — including everything from aspirin to ice cream, sub sandwiches
to DVDs.
Of course, candy and snacks are well represented in
the assortment. In a typical Get & Go site, candy accounts for about 30
percent of sales; chips, 22 percent; and beverages, 40 percent. Candy bars
typically carry a price tag of 65 to 75 cents, $1.15 for king-size bars,
and $1.30 for theater boxes. In the future, Parsons hopes to expand the
confectionery assortment with more kids’ candy novelty items and
premium confections.
Without the cost of labor, profit margins are higher
than in traditional c-stores, according to Parsons. He is franchising the
format, and so far nine sites have been opened, typically in high-traffic
locations like shopping center parking lots. Always an entrepreneurial sort
(he sold candy from his locker in eighth grade!), Parsons began
experimenting with the unique convenience model in 2004, and has tweaked
the format since then.
The Get & Go design is rectangular, with all of
the machines facing outward and protected by a durable, clear material
called Lexan; the space in the center/interior area is for storing product
inventory.
The vending machines accept cash in all denominations
as well as credit and debit cards.
— Mary Ellen Kuhn