For 60 years, Peeps have been an iconic Easter confection, showing up in the baskets and plastic eggs of children everywhere. However, Just Born, the brand’s owner, wants to remind consumers that Peeps can be eaten and used all year long.
In its first television campaign in more than 10 years, the company fills consumers’ minds with various uses for its iconic candy while tugging at heartstrings using a sweet, nostalgic plotline