HI-CHEW wins 2020 Global Nielsen BASES Award for package redesign
Award recognizes brands that see increases in retail dollar, unit sales.
HI-CHEW has been named a winner of the 2020 Global Nielsen BASES Design Impact Awards, an award that recognizes impactful package redesigns.
Among the winners was the 100-gram HI-CHEW Original Mix peg bag for its success in increasing retail dollar sales and units during the year that followed the redesign launch. The main objective of the HI-CHEW Original Mix redesign was to capture the bright, fun and colorful essence of the HI-CHEW brand.