M&M’S reintroduces Messages packaging, partners with Spotify
Each pack will have a code that when scanned pulls up a corresponding Spotify playlist.
M&M'S Messages are returning to store shelves with new on-pack expressions for consumers to enjoy while inspiring connections through music.
First launched in 2020, each M&M'S Messages pack features a unique expression delivered by the M&M'S spokescandies to help people connect and find humor in everyday life. To celebrate and inspire connections through music, M&M'S Messages packs now include a code that can be scanned to access a curated Spotify playlist, bringing to life better moments and more smiles through the messages featured on-pack with the corresponding music to celebrate.