NCA Survey: Americans’ favorite Easter basket treats are sweets
2014 U.S. candy sales expected to reach $2.26B during Easter season
Nearly 83 percent of parents plan to include candy and chocolate in their Easter baskets this year, according to a nationwide survey by the National Confectioners Association (NCA). While other popular items for the Easter basket include non-edibles, such as crayons, stuffed animals and books (73 percent).
“The survey indicates that kids and adults alike continue to celebrate the Easter holiday by enjoying one of life’s great treats: candy. And with 87 percent of parents planning to buy or create Easter baskets for their children, the long-standing tradition lives on,” says Alison Bodor, NCA’s executive v.p.