Ricola to unveil new packaging design at TFWA Cannes
Brand aims to strengthen travel retail sales.
Ricola will present new a packaging design for its products at the TFWA World Exhibition in Cannes Oct. 2-6.
With the brand’s products already well-known in the travel retail channel for their shelf appeal and popularity as an impulse purchase, the updated look is designed to cement that reputation. The new brand design by London agency Lewis Moberly reflects a contemporary positioning, highlighting the claim "made with Swiss Alpine Herbs," alongside a modernized logo.