Highlander Partners, a Dallas-based private investment firm, has created Bettera Brands, LLC, a new holding company to target acquisitions in the confectionery and snack industries.
Based in San Francisco, Bettera Brands will take a “buy and build” approach to acquisitions, focusing on companies and assets that “have excellent brand equity and strong growth potential,” according to a news release. Bettera’s principals have executed more than 30 transactions in the food, confectionery and snack categories, and will continue to pursue acquisitions of both stand-alone businesses and carve-outs from larger companies.