After a year of double-digit sales growth, confectionery sales leading up to Valentine’s Day 2022 are expected to top $3.4 billion as consumers look for fun and unique ways to treat themselves and retailers seek new ways to delight their shoppers in the COVID-19 environment.
And a new survey from the National Confectioners Association, taken in January 2022, revealed that 91 percent of people say they’ll celebrate Valentine’s Day this year. In addition, 93 percent say they’d like to receive a gift of chocolate and candy.