SSME continues to grow, renamed ‘yummex Middle East’ for 2016
Positioned as the most important commercial platform for sweets and snacks in the MENA region, show boasts double-digit growth in number of exhibitors and visitors.
The 2016 Sweets & Snacks Middle East is becoming yummex Middle East, just in time for it’s 10th anniversary.
"As yummex Middle East, the trade fair will expand its position further and also clearly distance itself from other events in terms of communication,” says Denis Steker, vice president International/Outbound Fairs at Koelnmesse GmbH. “yummex is a made-up word originating from ‘yummy’ and ‘exhibition’. Numerous communications measures will accompany the rebranding in the coming months.”