Goldfish, has teamed up with America's No. 1 hot sauce brand, Frank's RedHot to create a spicier version of the beloved crackers, GoldfishFrank's RedHot crackers. And Goldfish hopes the new flavor will appeal to adult consumers.
"We learned that adults are big fans of Goldfish and it's an appetite we've never fully satisfied," said Janda Lukin, chief marketing officer, Campbell Snacks, which owns the Goldfish brand. "'Hot' is the No. 1 most requested Goldfish flavor across social, so we wanted to bring the heat with an unexpected partnership between Goldfish and Frank's that fans will love."