Editor’s note: This article is part of our 2020 State of the Confectionery industry. Over the next few weeks we will post category breakdowns, looking at how they have fared over the last year, as well as what the coming year will bring. The introduction to this series will be updated with links to new articles as they are posted.
Overall, the chewing gum category continues to see declines in both dollar sales and unit sales, but these drops could be exacerbated by consumers staying home during lockdowns prompted by the coronavirus pandemic.