Total US retail sales of popcorn increased 32 percent in the last five years to reach an estimated $2.5 billion in 2017, with RTE growing 118 percent between 2012-17 to reach $1.1 billion.
While popcorn has traditionally benefited from a health halo, new research from Mintel reveals Americans are now embracing flavor innovation, from indulgent to savory, driven by the increasingly popular ready-to-eat (RTE) popcorn category.
Total U.S. retail sales of popcorn increased 32 percent in the last five years to reach an estimated $2.5 billion in 2017, with RTE popcorn leading the flavor innovation wave, growing an impressive 118 percent between 2012-17 to reach $1.1 billion.