Sour Patch Connectors
Cadbury Adams USA LLC
(973) 909-2752
Sour Patch Connectors offer candy lovers sour and sweet
taste sensations that can be pulled, twisted and connected to create more
than 28 flavor combinations. Connector sour flavors are: tangerine, lemon,
cherry and blue raspberry. Sweet flavors include strawberry cream, tropical
punch, bubble gum and cotton candy. Sour Patch Connectors is a trademark of
Cadbury Adams Canada Inc., used under license.
Swedish Fish Aqua Life
Cadbury Adams USA LLC
(973) 909-2752
This new soft and chewy candy is offered in a variety
of sea creature-shapes and flavors, including Orange Sea Horses, Lime
Whales, Blue Raspberry Dolphins, Grape Blowfish, Lemon Starfish, and of
course, Red Swedish Fish. Swedish Fish is a registered trademark of
MalacoLeaf, AB, Sweden, used under license.
Pop Rocks Laboratory
Pop Rocks Inc./Zeta Especial
(703) 383-9360
This innovative edible “candy experiment”
combines entertainment and education. Pop Rocks Laboratory includes a test
tube, two pouches of strawberry-flavored Pop Rocks and two “secret
ingredients” that enable kids to perform color transformation and
foaming reaction experiments. With a suggested retail price of $1, it ships
in 12-count display boxes.
King Leo Chocolate Gable Boxes
Quality Candy Co.
(760) 765-1891
King Leo introduces three new products in gable boxes:
Chocolate Peppermint Bark, Hand Dipped Soft Peppermint Sticks and Chocolate
Peppermint Patties made with bits of King Leo peppermint. All are made with
real chocolate. Each 6-ounce box has a suggested retail price of $4.98.
Boxes ship 12 to a case pack.
Sweet Cred
Jel Sert Co.
(630) 876-4929
Jel Sert is the U.S. distributor for this international
kids’ candy/toy line that debuted in 2003 and has been successful in
the United Kingdom, Italy and Spain. The Sweet Cred line includes Wrist Lickers, hard fruity candy
encased in a resealable plastic cover on a watch-like strap in strawberry,
raspberry and orange. Sweet Cred Movables are tubes of fruit-flavored hard candy with an action toy
affixed to the top. The Moveables line will feature several introductions
throughout the year, including Skateboarders, Road Builders, Choppers,
Space Shots, Xtreme Wheels, and RevHeads. Sweet
Cred Cuties are hand-painted collectible
porcelain dolls featuring a variety of outfits and packed with a rainbow
lollipop. Suggested retail prices range from $1.99 to $2.99.
Big Barf
Kandy Kastle
(858) 569-4101
Kandy Kastle asks the question: “What could be
more outrageous than a mouth that dispenses candy and ‘barfs’
at the same time?” By pushing down on the head of Big Barf, an
embedded electronic sound chip emits a retching sound as colored candy
rolls out of the tongue. Suggested retail price is 99 cents. Box count is
10.
Packaging/ Pricing Makeover
Blueberry Hill Foods
(214) 618-7975
One of America’s oldest candy manufacturers,
Blueberry Hill Foods, has dramatically upgraded packaging of its hanging
bags. The durable, “flexographic” substrate bags sport a new
“sunshine” logo with “shelf-popping” graphics and a
clear product window. The company is also promoting 60 SKUs in a 99-cent,
“2 for 1” promotion that includes 15 assorted candies. The line
includes Starlight Mints made with triple-refined peppermint oil, Jelly
Beans in eight flavors, Gummies and Jellies made with real fruit juice, a
Kids Mix of eight traditional favorites and Candy Corn made with honey.
Bucket-Uh Jr’s
Flava Puff Inc.
(941) 907-4748
Flava Puff has extended its Bucket-Uh line sold at
upscale retailers with a line designed for its mass and drug store
clientele. The Bucket-Uh Jr’s everyday line, which has a retail price
range of $2.99 to $3.99, includes Bucket-Uh Fun (16-ounce kiddie mix),
Bucket-Uh Fruit (20 ounces of fruit slices), Bucket-Uh Drops (20 ounces of
spice drops), Bucket-Uh Crawlers (16 ounces of sour neon worms), Bucket-Uh
Bubbles (14 ounces of Dubble Bubble bubble gum) and Bucket-Uh Bears (20
ounces of gummi bears).
Licensed Cookies
Color-a-Cookie
(516) 349-0077
Cookies depicting the likenesses of favorite
kids’ characters are available in two formats from Color-a-Cookie.
Hand Decorated Cookies depicting the likenesses of SpongeBob Squarepants,
Shrek, SharkTales, Care Bears, Scooby Doo, Batman, Wallace & Gromit,
Madagascar, Pokemon, JayJay the Jetplane and Rudolph the Red Nose Reindeer
have a suggested retail price range of $1.79 to $1.99. New Color-a-Cookies
available in licensed characters are pre-baked and outlined and come
with flavored, food-grade food coloring markers for kids to color them in
with. Suggested retail price range is $3.49 to $5.49.
Ice Wine Truffles
House of Brussels Chocolates
(800) 661-1524
House of Brussels offers gourmet truffles with a new
dimension, made with real Ice Wine. The alcohol content of the truffles is
below the level that requires retailers to be licensed to sell spirits.
Suggested retail prices are $5.95 for the 100-gram size and $9.95 for the
150-gram size. Ice Wine is the byproduct of an accidental discovery from
1700s Germany. Grapes left on the vine during winter froze and then thawed,
dehydrating the fruit and concentrating the sugars, acids and extracts in
the berries, thereby intensifying the flavors and adding complexity to the
wine made from it. House of Brussels was one of the first companies to
develop gourmet truffles using real Ice Wine.
Sound Pops
Just For Laughs
(800) 837-7799
Just For Laughs creates novelty candies for the candy,
toy, stationery and seasonal markets. Sound Pops are plastic lollipop
holders with a jumbo lollipop and animal, Halloween and Christmas
figures. Pushing a button makes them sing or make animal sounds. A
“try me” display is available. Suggested retail price is $2.99.
Super Bubble 3-Flavor,
Spring Jell Promotion
Farley’s & Sathers Candy Co. Inc.
(800) 533-0330
This 1-pound laydown package contains approximately 90
pieces of grape, apple and original Super Bubble bubble gum flavors. Packed
12 per case, 3-Flavor is also available in a 6-ounce peg bag and 300-piece
bucket.
In addition, Farley & Sathers offers 1 lb. Jells
for a limited time, until May 28, 2005. Orange Slices, Fruit Slices, Spice
Drops and Giant Jellies are each packaged in fresh, eye-appealing packaging
in a perforated display case for easy merchandising.
Blueberry Cheesecake Energy Bar
Vitamin Branding Corp./Everlast Nutrition
(212) 564-4567
Blueberry Cheesecake is the first new energy bar flavor
Everlast has launched since the brand was introduced in 2003. The
2.53-ounce bar contains 30 grams of protein and 3 grams of net impact
carbs. It has a unique, smooth flavor with no artificial aftertaste,
according to the company. In-store advertising and signage, as well as
additional advertising and public relations efforts support the launch.
Suggested retail price is $2.99.
Pop Rocks Explosion,
Dips Sour Strawberry
Pop Rocks Inc./Zeta Especial
(703) 383-9360
Pop Rocks Explosion is a strawberry popping candy in a
novelty container that is painted on the tongue. Suggested retail price is
$1 and it ships in 18-count display boxes. Pop Rocks Dips Sour Strawberry
dipping candy with lollipop is now available in improved flavors, Sour
Strawberry, Sour Apple and Blue Raspberry, and sports new colorful
packaging. Suggested retail price is 50 cents. It comes in 18-count sleeves
packed 12 to a master case.
Rain-Blo Eyepoppers
Farley’s & Sathers Candy Co. Inc.
(800) 533-0330
These sour candy-coated gumballs in orange, lemon,
apple and cherry flavors boast eye-bulging graphics and mouth-puckering
taste. Rain-Blo Eyepoppers are available in a standard bar display box and
peg bag. The 1.5-ounce standard bars are packed 36 per display box, there
are 10 display boxes per case and suggested retail price range is 59 to 79
cents. The 4.4-ounce peg bags have 10 five-gum ball tubes of sour gum, are
packed 12 per case and have a suggested retail price range of 79 cents to
$1.29.
Light-Up Candy Necklaces and Clip Ons
Malibu Toys
(818) 772-7888
For fashionable young candy-lovers on the go, Malibu
Toys introduces Light-Up Candy Necklaces and Light-Up Candy Clip Ons, which
light up with every lick. These toy/candy combos feature patent-pending
technology to light the candy from within. Available in lemon, green apple,
cherry and orange, each has a suggested retail price of 99 cents.
Inspirational Fish Gum
Scripture Candy
(888) 317-7333
Each pocket tin of Inspirational Fish Gum contains a
Scripture verse printed on the inside of the lid and contains .05 ounces of
fish-shaped gum. Available in spearmint, cinnamon, wintergreen, tutti
frutti and peppermint, its suggested retail price range is 99 cents to
$1.99. Cases hold 18 boxes of eight tins. Wire counter and cardboard floor
displays are available.
K-9 Candies
Koko’s Confectionery & Novelty
(800) 638-6000
K-9 Candies is Koko’s first product launch of
2005. Served up in a mini dog bowl that comes in assorted colors, the
product is 2.5 ounces of coated, pressed dextrose dog bones in assorted
flavors and colors. The company will market K-9 Candies both alone in a
straight pack and in a sampler K-9 Combo that also includes Monkey Business
and Wurmz & Dirt along with a bonus bag of 12 SpongeBob Squarepants
laser cut keychains. K-9 Candies are packed 18 bowls per display box with
six display boxes per master case.
Breath-Freshening Soft Chew Gum
Cadbury Adams USA LLC
(973) 909-2752
Building on the success of Dentyne’s sugar-free
pellet gums, Cadbury Adams introduces its first breath-freshening soft chew
gums, Dentyne Fire Cinnamon Spice and Dentyne Ice Cool Frost, available in June 2005. This soft-chew, sugar-free gum is
offered in a unique, easy-close pack featuring a perforated sleeve that can
be easily detached to condense the package, or to share with a friend. The
14-piece pack has a suggested retail price of 99 cents and the multi-pack
of three retails for $2.29.
Dentyne Mints
Cadbury Adams USA LLC
(973) 909-2752
Cadbury Adams introduces popular Dentyne flavors in
sugar-free mints. Available in June 2005, Dentyne
Fire Spicy Cinnamon and Dentyne Ice Peppermint intense
refreshment mints will be offered in an innovative and convenient 50-count
pack. Suggested retail price is $1.49.
Chubby Checker’s Treats & Tunes Gift Set
CorBranz Marketing Group LLC
(816) 628-1229
Holiday and everyday versions of Chubby
Checker’s Treats & Tunes Gift Set includes the “Chubby
Checker’s Classics” CD plus three Chubby Checkerbars in Premium
Milk, White and Dark chocolate. Suggested retail price is $12.99. The CD
contains Checker’s greatest hits, including “The Twist,”
“The Fly,” “Pony Time,” and “The Original
Master of the Beat.”
P-Nuttles Snack Run
Adams & Brooks Inc.
(800) 999-9808
Convenience and on-the-go snacking is the impetus
behind the development of P-Nuttles Snack Run
Butter Toffee Peanuts and Sunflower Kernels from
Adams & Brooks. The tube-shaped package offers easy merchandising in
12-count caddies that fit easily on shelves, according to the company. The
1.6-ounce Butter Toffee Peanuts and 1.5-ounce Sunflower Kernels have a
suggested retail price of 2 for $1. Cases are 144-count.
Lite Up Cool Pop
CandyRific LLC
(620) 269-4341
This brightly-colored, kid-safe fan features constantly
changing lights in the center and a candy sucker in the handle. Cool Pop
has a powerful motor and long-life battery, is available in an
attention-getting 12-piece display, has a “try-me” feature and
a suggested retail price of $2.99. It is recommended for kids ages four and
older.
Super Bubble XL
Farley & Sathers Candy Co. Inc.
(800) 533-0330
Super Bubble XL is an extra-long, individually wrapped,
pre-priced 25-cent piece of bubble gum with a scan-able UPC Code. The
count-good tray holds 24 pieces and features striking graphics. Cases
contain 12 trays.
Remember When Retro Line
Sweet City Inc.
(800) 793-3824
Sweet City introduces its nostalgic Remember When Old
Fashioned Candy Shop retro peg bag line with a wide variety of penny candy
favorites from days past. Two different bag sizes of varying weights are
available for each product, with suggested retail prices of 99 cents and
2-for-$3. Both programs are available in a pre-packed 36-case spinner rack
plus 120- and 24-count floor shipper displays.
Yummy Mallow, Really Juicy
Imagine Global
(727) 518-6366
Yummy Mallow marshmallows
come in different shapes, colors and flavors; the product assortment
includes seasonal SKUs. The suggested retail price ranges from 99 cents to
$1.99.
Imagine Global’s assortment also includes Really
Juicy brand products made with real fruit juice. Product varieties
include jelly beans, lollipops, gummies, hard candies, compressed candy and
fruit snacks. The suggested retail price for these products ranges from 99
cents to $4.99.