Americans do love to indulge in sweet baked goods. The $20 billion consumers spent in 2014 is proof of that. Cookies, snack cakes, donuts, and muffins are all popular indulgences and, according to market research publisher Packaged Facts, most people like the regular types over low or fat-free types.
But increasingly, consumers are looking for more nutritious indulgences. They want the proverbial "better for you" treats that still taste good, says Packaged Facts' new report, "Sweet Baked Goods: U.S. Market Trends."