Numerator: Consumers return to Easter celebrations despite inflation, shortages
Reese’s is the top brand among Easter candy buyers.
Numerator has published findings from an Easter 2022 consumer sentiment study to understand consumer celebration and shopping intentions, as well as inflation and COVID-19 impacts on the Easter holiday.
This Easter will be the first major holiday since the onset of the pandemic where over half of consumers (61 percent) do not expect COVID-19 to impact their celebrations, but inflation and product shortage concerns remain high, with 75 percent of consumers reporting concern for each.