Fairtrade sales rise 14% in UK amid increased demand
Businesses ramp up ethical commitments, creating more sales opportunities.
High consumer demand for Fairtrade products — including cocoa, bananas, wine, gold, and cosmetics — reflects an increased shopper awareness of sustainability among UK shoppers, research shows.
According to the latest GlobeScan 2021 data, 65 percent of people in the United Kingdom say they choose Fairtrade, demonstrating continued consumer commitment to products that are ethically and sustainably produced, says Fairtrade Foundation, as its annual Fairtrade Fortnight campaign begins.