After the COVID-19 pandemic brought on two difficult years for the gum category, it appears to be bouncing back.
IRI, a Chicago-based research firm, valued the entire gum market at $2.69 billion in the year ending May 15, up 13.7 percent from a year ago. Comparatively, in the year ending June 13, 2021, the gum category totaled $2.38 billion in sales.