Brach's partners with Macklemore, Brunch with Babs to launch holiday tradition exchange
More than 1 in 3 Americans say their holiday traditions have evolved over the years.
Brach's, a Ferrara brand, is collaborating with Macklemore and Babs from Brunch with Babs to host its first-ever holiday tradition exchange, "Brach's Sweetness Swap."
In a recent survey, more than one in three Americans said their holiday traditions have evolved over the years. Inspired by new findings revealing how adults seek and pass down stress-free ways to celebrate the holidays with friends and family, the candy cane brand is hosting a holiday tradition exchange.