Perfetti Van Melle to package Mentos Pure Fresh Gum in paperboard bottle
Company unveiled the packaging innovation at the Sweets & Snacks Expo.
Perfetti Van Melle is launching Mentos Pure Fresh Gum in a paperboard bottle in the U.S.
This is the first product in the gum category from a major global confectioner to be delivered to market in a paperboard bottle. The new bottle is 90 percent paperboard, is certified recyclable, and contains instructions for recycling. Consumers can use their typical curbside services or local drop-off programs.