After having acquired the Canadian assets of the House of Brussels 17 months ago, Dynamic Confections quietly began "remodeling" the premium chocolate company to better fit its growth plans.
"’Who buys Valentine’s Day hearts? I asked myself," he says. "Well, men do. And what do men like, something solid, like a blue ribbon." Thus, one of the concepts touted amongst retail buyers that year by the company was a red heart with a blue ribbon, Murray says.