Summer has officially arrived. To celebrate the season and its newly established 40-store and 40-team presence in North America, Läderach Chocolatier Suisse is sharing 40 ways to enjoy fresh Swiss chocolate through a new integrated marketing campaign in the US and Canada.
The campaign dubbed 40|40|40 kicks off this week and runs through late August with activation across in-store, retail partners, online, social media, influencers, and media with a call-to-action tagline to "discover 40 ways to enjoy fresh Swiss chocolate this Summer." Additionally, Läderach launched a frequent shopper fresh Swiss chocolate passport - available at any of its 40 locations for consumers to enter for a chance to win multiple chocolate prizes, including chocolate for a year.