Spending projections for Valentine’s Day are not as sweet as 2020, but American consumers are still expected to feel the love, according to a survey conducted by the National Retail Federation (NRF) and Prosper Insights & Analytics.
Just over half (52 percent) of U.S. adults are expected to observe Valentine’s Day, and they’re projected to spend $21.8 billion on candy, flowers, gifts and more. That’s down from the $27.4 billion projected in 2020.