Longest tongue. Longest fingernails. Farthest eye pop. Sounds appetizing, no? IT’SUGAR sure thought it did. With a new line of Guinness World Records-inspired gummy treats, the confectionery company is breaking candy boundaries with broken world records.
“The spirit and creativity that defines Guinness World Records shines through our new line of candy,” says Jeff Rubin, founder and ceo of IT’SUGAR. “It truly is exciting to be working with such a prolific brand that shares our love for the delightfully wicked.”