Partnership between Mars Wrigley, FanFood yields increase in concession, confectionery sales
Pilot test conducted at Durham Bulls Athletic Park in Durham, N.C.
A recent pilot test between Mars Wrigley and FanFood, a concessions management and mobile ordering platform at sports and live entertainment venues, showed an increase in overall concession sales led by the doubling of confectionery sales.
Conducted in July and August at Durham Bulls Athletic Park in Durham, North Carolina, the pilot test also revealed insights on how to best use mobile technology to drive reach and conversion among non-confectionery buyers at sports venues.