NC Custom, a top promotional products supplier and subsidiary of Nassau Candy, has acquired the assets of Fresh Beginnings, a customized baked goods manufacturer from Valdosta, Georgia.

As part of the acquisition, NC Custom adds baked goods to its roster of confectionery and food manufacturing capabilities.

For the last 30 years, Fresh Beginnings has been a fixture in the auto dealer and promotional products space, offering cookies and brownies, made-to-order with premium ingredients. NC Custom will continue that “made by grandma” experience, using the same recipes and careful craftsmanship.

NC Custom will relocate Fresh Beginnings’ manufacturing from Georgia to New York with capabilities up and running in time to fulfill holiday 2022 orders.

“We have tremendous respect for the Fresh Beginnings business, and the product quality and taste of their freshly baked goods," said David Miller, president of NC Custom (Chocolate Inn, Lanco and Ace). "We are excited for NC Custom to expand its footprint in the baked goods space. This addition complements the success of several recent bakery category offerings."

The addition of the Fresh Beginnings brand to the NC Custom roster opens up new avenues of custom manufacturing solutions for NC Custom and its customers, including cookie kits, edible/hard good combinations and mailers for everyday and holiday. NC Custom will also add Fresh Beginnings’ individual fulfillment and program support, which will allow customers to create one-off drop shipments for events like client/employee anniversaries, birthdays, new accounts, customer appreciation, sales follow-up and more. Further, NC Custom expects to utilize Fresh Beginnings custom engineered platform for single order fulfillment to support its expansion of program and drop shipment business.