Mintel: 39% of consumers have made purchases on social media
Research firm recommends representing consumers of all backgrounds on social media.
Mintel reports that 39 percent of all U.S. consumers say they have made a purchase on social media and would do so again, thanks to accelerated consumer adoption of online shopping, including social media shopping.
With 90 percent of consumers aware of brand pages and accounts on social media — and only 10 percent who say they avoid brands’ social media pages — the opportunity for engagement is huge.