As Candy Industry’s Global State of the Industry headline pointed out in the June issue, today’s hot spot for confectionery growth is the East. It’s no surprise then to see the world’s leading confectionery manufacturers focus many of their resources on the Middle East, India, Far East and Pakistan. What is surprising, however, is the lack of familiarity about the region and the emerging confectionery and chocolate markets in this area.
Despite the lack of hard data for these markets, the following report provides realistic estimates and comparative analyses, thus providing a road map for navigating the dynamics of these fast-sprouting and unpredictable markets of the twenty-first century.