Zolli Candy participates in ‘Battle of the Brands’ TV competition
Better-for-you brands vy for brand awareness, sales, investment.
Votes are being calculated for the latest matchup of “Battle of the Brands,” a reality TV competition featuring better-for-you food and beverage brands vying for increased brand awareness, sales and investment.
"Battle of the Brands" pits two brands against each other during two-minute audition trailers in the same "weight class," aligned by key characteristics like sales data, founding story or social audience size. The latest battle included Zolli Candy, led by 17-year-old CEO Alina Morse, and Joolies, which just launched a brand extension.