Getting customers to ‘Like’ you. Really ‘like’ you
Which candy company is the most loved on Facebook? Whom should you hire to run your online marketing? And what can the confectionery industry can learn from casinos?
Picture this: It’s Super Bowl Sunday. Your company just spent millions of dollars to run an ad during the big game. The spot was great, the feedback was great, you’re breathing a sigh of relief that it’s over, and you silently hope the sales will be great.
But then, the unexpected happens — the power goes out at the Superdome.