Campaign aims to show ‘only one rainbow matters’ during Pride Month.
Next month the Skittles brand is launching limited-edition Pride Packs, which feature a colorless packaging design and colorless candies inside, to illustrate “only one rainbow matters” during Pride Month.
The Pride Packs are part of Skittles' "Give the Rainbow" campaign, which the brand has previously launched in Canada, Germany and the UK. As part of the launch, the brand is also announcing a partnership with GLAAD, the world's leading LGBTQ+ media advocacy group. During June, $1 per pack purchased will be donated to GLAAD, up to $100,000.