European confectioners are getting back on track after almost two years of ups and downs. Despite closures, candy companies have been resilient, using the time to change business models, build new facilities, upgrade online tools, and expand product lines.
“Chocolate is a crisis-proof product,” says Rausch spokesperson Fenja Zwisele. The German chocolatier notes having a stronger focus on online business and local cooperation with partners has helped them get through this pandemic.