Fairtrade to unveil stop-motion animation under ‘Bitter Sweet’ campaign
Campaign is set to run from July 1 through World Chocolate Day on July 7.
Fairtrade has unveiled a new global campaign, “Bitter Sweet,” featuring a stop-motion animation, titled "Unwrap a Fairer Future," that showcases the challenges within the cocoa supply chain and how Fairtrade works to overcome them.
Set for July 1-7, this global campaign is expected to reach people in 22 countries leading up to the film's global debut across Fairtrade's social channels on World Chocolate Day, July 7, 2021.