5 trends impacting development of sweets and snacks in 2020
Innova Market Insights notes interest in plant-based ingredients, texture innovations.
Having identified the Top Ten Trends for 2020, Innova Market Insights has highlighted how some of these trends impact the sweets and snacks categories.
‘Storytelling: Winning with Words’ leads the list of trends for 2020, with consumers increasingly interested in discovering the stories behind their food. When it comes to sweets and snacks, value can be found not only in ingredient provenance but also in small batch or artisanal production and even in a celebration of different cultures.