Healthy Foods Brands Has Candy Flying Off The Shelves
Russ Asaro and Rob Kowitt of Healthy Food Brands may be known for their Angry Birds and Candy Crush lines, but the company is looking to the future with a new Welch’s fruit line, a bigger focus on private label and an expansion of its Simply Lite brand.
These days, when people in the candy industry hear the name Healthy Food Brands, they most likely think of Angry Birds or Candy Crush gummies and fruit snacks. And then, their next thought is probably something along the lines of, “What’s so healthy about those two brands?”
Well, the company didn’t start off making gummies and fruit snacks tied in to mobile games. Rather, in the beginning, they were focused on sugar-free. Thus, back then, the name made sense.