PODCAST: CandyRific’s Clark Taylor shares insights into candy licensing agreements
Candy Industry Editor Crystal Lindell talks with Taylor about navigating licensing during the pandemic, predicting trends, and the Hilco acquisition in latest Confectionery Conversations Podcast episode.
On this episode of Confectionery Conversations, the podcast by Candy Industry, Clark Taylor, senior V.P. of sales and marketing at CandyRific, sat down with Candy Industry Editor Crystal Lindell to share insights into the world of brand licensing. CandyRific is known for its large offering of licensed confectionery items, from blockbuster movies to children’s television characters.
Taylor discussed how CandyRific is adjusting to eCommerce sales, how the company navigated the challenges of the movie industry over the last year, and how consumers have responded to their Fanimation products.