It’s fine to have a treat. Really, you can do so and, most importantly, still lead a healthy lifestyle. That's what 98 percent of 1,000 Americans surveyed last year told Mars Wrigley Confectionery U.S. In addition, nearly three out of four people (73 percent) indulge in treats “just because they want one.”
Looking to update an earlier survey conducted by the company on consumer behavior, Mars Wrigley wanted to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”