How Hershey’s Candy Experience is redefining the candy aisle
Hershey claims its Candy Experience can increase confectionery profits by 25 percent, and the company hopes more retailers will take advantage of the program.
It turns out that redesigning the candy aisle can increase confectionery profits by 25 percent. Compare that to the typical category growth of 2-3 percent, and that number looks pretty impressive.
Whether or not it’s impressive enough for a full renovation and more space is something retailers have to decide, but again, 25 percent is no small number. And it’s a great stat for Hershey to site when the company tries to convince retailers to redesign their confectionery aisle and install what the chocolate maker calls its “Candy Experience.”