BillerudKorsnas White cartonboard is behind an award-winning packaging solution for dispensing premium mints.
Alexir Partnership, British carton converter, came up with the award-winning design for Peppersmith, a premium confectionery company specializing in mints and gums. The need for the packaging arose when Boots, the UK drug store chain with more than 2,500 stores nationwide, wanted to stock Peppersmith mints but had no shelf space available.
A plastic clip strip that would hang from existing shelves seemed like the obvious solution, but with Peppersmith priding itself on the naturalness of its brand and products — this was out of the question. For a product that is often an impulse purchase, Peppersmith wanted packaging that would help their mints stand out.